BRANDING, PACKAGING
Aroma of Bengal
Building a premium brand from the ground up.
We partnered with the client to create a distinctive brand identity and packaging system that reflects quality, trust and modern aesthetics.
THE PROJECT
Project Overview
Aroma of Benga is a premium multi-cuisine restaurant located in Madhapur, Hyderabad, offering a diverse dining experience in a contemporary setting. We developed a complete brand identity designed to establish a premium and memorable presence across customer touchpoints.
Objective
Create a distinctive and premium brand identity for Aroma of Benga that reflects its multi-cuisine dining experience, appeals to its target audience and maintains a consistent visual presence across restaurant touchpoints.
Solution
Developed a complete branding system covering the logo, visual identity, brand guidelines and menu design. The identity was crafted to create a refined and recognizable restaurant brand while ensuring consistency across both digital and physical customer experiences.
Approach
We followed a brand-first design approach, starting with the core visual identity and extending it across key customer touchpoints. The logo, typography, colors, visual elements and menu were designed as a unified system to create a consistent and premium dining brand experience.
Deliverables
- Logo Design
- Brand Identity
- Brand Guidelines
- Typography & Colour System
- Visual Identity System
- Menu Design
- Print-Ready Brand Assets.
OUR WORK
THE RESULTS
Impact & Results
The new brand identity helped establish strong market presence and increased customer engagement across all touchpoints.
120%
Increase in Brand Awareness
85%
Growth in Social Media Engagement
65%
Increase in Online Sales
4.8/5
Average Customer Satisfaction
SJML transformed our brand into something powerful and memorable. Their team truly understands our vision.
PROJECT DETAILS
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