Our objective was to design packaging and branding that communicated richness, tradition, and trust, while appealing to modern retail environments like supermarkets, cafes, and even luxury retail spaces.
Packaging & Branding Design for Araku Beverages by SJ Media Labs
At SJ Media Labs, we blend design strategy with market psychology to build brand experiences that stand out. When Araku Beverages partnered with us, they were looking to refresh their brand and make a powerful entry into the competitive Indian coffee market — with a focus on South Indian flavor, convenience, and premium feel.
Impact and Outcome
Through thoughtful design, we created a brand identity that helps Kairavam:
- The brand identity and packaging helped position Araku Beverages as a premium yet accessible product in the Indian coffee market.
- Retail display engagement improved with the clean, attractive standee and pouches.
- SJ Media Labs delivered a cohesive branding system that could scale across new product lines, exports, and e-commerce packaging requirements.
Our objective was to design packaging and branding that communicated richness, tradition, and trust, while appealing to modern retail environments like supermarkets, cafes, and even luxury retail spaces.
